Retailer-Supplier Data-sharing

I don't know if the Data Commons will ever get this specific. Here's a story we were alerted to about how a retailer (Food Lion) is working with a lot of its suppliers to exchange real-time (or nearly) data on sales, inventory, etc. This helps get a clearer idea of what the stores have, what customers are buying, when a product is out-of-stock, and so on. This kind of data may not be our primary focus at the moment, but who knows where we'll end up?